The proprietor of renowned video sharing social media platform TikTok has inked a deal for a joint venture with a Chinese state owned media company to develop artificial intelligence as well as blockchain-based business models, Bloomberg reports. The deal will be led by TikTok’s parent company ByteDance.
ByteDance is establishing a joint venture with Dongfang Newspaper. The new joint venture will be based in the capital of Shandong province in China known as Jinan and was launched on Dec. 10. The venture was started with an initial capital of $1.43 million or 10 m Yuan. as per the agreement, ByteDance will be the minority shareholder owning 49% of the new venture while Dongfang will have a 51% stake.
Currently, TikTok has about 500 million users who are active and is ranked second among the most downloaded apps within the Apple Store but only in the US. Cointelegraph alleges that the app is likely to be funneled to the fresh joint venture as its video feed is entirely managed using an AI algorithm that predicts the user preferences and offer content that will fit the user.
Although it is not yet known how TikTok and ByteDance will initially benefit from this agreement, one probable way can be verification of digital media data. It is expected that a currency model could be introduced for the users. There are suggestions that verification of digital media data could be introduced due to the emergence of deepfakes AI-produced videos.
ByteDance has entrenched itself as one of the rapidly growing startups in China and has been in the forefront in the creation of a number of partnerships mostly with state owned media groups in efforts to get content for its recently launched news aggregator platform known as Jinri Toutiao.
ByteDance’s TikTok app has become one of the most sought after apps in the US, especially with the youths and has received endorsements from celebs like Katy Perry as well as Ariana Grande. However, the recent relations with Chinese state owned firms has raised eyebrows in the recent past with the US security agencies cautioning its users to be extra vigilant with the personal data they share within the app.