More and more companies are starting to use blockchain solutions in order to trace their own products with more control and efficacy. Organo is now the latest company to join IBM Food Trust, a blockchain initiative that was created in order to track food.
Organo, which is a leading producer in healthy and affordable food and beverages, was created back in 2008 and was generally focused on bringing quality to its clients, which is the main reason why the company is set on using the blockchain to ensure that quality now. The company also works in the industries of beauty products and botanical formulations as well as food.
IBM Food Trust, as you may well know, is one of the top companies in the food tracking industry. The company is specialized in using the blockchain technology in order to solve the problems of companies that want to track their products via all their supply chains.
With the solution offered by IBM, the company will start to track several of its products, starting by its most selling ones and scaling to achieve an even greater reach before the end of the year.
This new traceability strategy will help the company in order to select the key information that will be shared with the clients of the company and the supply partners. This will bring more transparency to the company, which is expected to convert in positive feedback from the clients.
By starting this partnership, Organo is set to improve its services, as affirmed by Leonard Chin, the managing director of the company. Chin affirmed that trust is a product ingredient for the company, so they believe that it is important to treat trust in the same way that all the other ingredients are being treated.
The new service will allow the customers to scan the products and to assure the quality by making inspections on the logistics and all the data that will be available using the new system, which will be called Vertical Markets EcoSystem Model.
The blockchain will be used as a way to store the information in a distributed ledger that is easily accessible to all customers. The company also hopes that will engage people in all the supply chain to work towards minimizing waste and improving the safety of the food, therefore optimizing the whole process of creating the products that will be sold later.
IBM Food Trust is created on top of the Hyperledger Fabric blockchain, an open-source protocol. While the model of the ledger is decentralized, the companies hiring IBM are generally able to determine who will have access to the information present on the blockchain.
Because of this, think of this as a private blockchain, not a public. The difference is that the clients are allowed to check the blockchain as well by using QR codes.
Raj Rao, the general manager of IBM Food Trust, affirmed that the blockchain has the potential to transform any industry, especially supply chains, so the goal of the company is to provide the technology that will make this possible.
He also affirmed that the technology will help Organo to deal with the major pain points of its business and that it will be used to optimize the whole supply chain.