IBM Food Trust Welcomes Organo to Use The Blockchain To Trace Products


More and more companies are starting to use blockchain solutions in order to trace their own products with more control and efficacy. Organo is now the latest company to join IBM Food Trust, a blockchain initiative that was created in order to track food.

Organo, which is a leading producer in healthy and affordable food and beverages, was created back in 2008 and was generally focused on bringing quality to its clients, which is the main reason why the company is set on using the blockchain to ensure that quality now. The company also works in the industries of beauty products and botanical formulations as well as food.

IBM Food Trust, as you may well know, is one of the top companies in the food tracking industry. The company is specialized in using the blockchain technology in order to solve the problems of companies that want to track their products via all their supply chains.

With the solution offered by IBM, the company will start to track several of its products, starting by its most selling ones and scaling to achieve an even greater reach before the end of the year.

This new traceability strategy will help the company in order to select the key information that will be shared with the clients of the company and the supply partners. This will bring more transparency to the company, which is expected to convert in positive feedback from the clients.

By starting this partnership, Organo is set to improve its services, as affirmed by Leonard Chin, the managing director of the company. Chin affirmed that trust is a product ingredient for the company, so they believe that it is important to treat trust in the same way that all the other ingredients are being treated.

The new service will allow the customers to scan the products and to assure the quality by making inspections on the logistics and all the data that will be available using the new system, which will be called Vertical Markets EcoSystem Model.

The blockchain will be used as a way to store the information in a distributed ledger that is easily accessible to all customers. The company also hopes that will engage people in all the supply chain to work towards minimizing waste and improving the safety of the food, therefore optimizing the whole process of creating the products that will be sold later.

IBM Food Trust is created on top of the Hyperledger Fabric blockchain, an open-source protocol. While the model of the ledger is decentralized, the companies hiring IBM are generally able to determine who will have access to the information present on the blockchain.

Because of this, think of this as a private blockchain, not a public. The difference is that the clients are allowed to check the blockchain as well by using QR codes.

Raj Rao, the general manager of IBM Food Trust, affirmed that the blockchain has the potential to transform any industry, especially supply chains, so the goal of the company is to provide the technology that will make this possible.

He also affirmed that the technology will help Organo to deal with the major pain points of its business and that it will be used to optimize the whole supply chain.

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Author: Gabriel Machado

Carrefour Reports How Blockchain Technology Is Helping Boost Sales Of Meat, Milk and Fruit

Carrefour Reports How Blockchain Technology Is Helping Boost Sales Of Meat, Milk and Fruit
  • Carrefour informed that their blockchain-tracked products are being sold faster than others
  • The goal is to include new products in this system

The giant French retailer Carrefour has experienced a boost in sales in some of its products due to the use of blockchain technology.

As reported by Reuters, the company has been using distributed ledger technology to track meat, milk and fruit from farms to stores. The goal is to extend it to more products in the future and increase shoppers trust.

Carrefour Improves Sales Using Blockchain Technology

Blockchain technology is helping Carrefour improve its sales of goods. Blockchain technology is allowing customers to have clear information regarding the products that the company is selling, which is very positive to increase their trust in the shop.

This allows individuals to know which are genetically modified goods, which use antibiotics or if they are harvested using pesticides.

Some of the food that Carrefour included in the first batch of blockchain-tracked products include chicken, eggs, raw milk, oranges, pork and cheese. This year is going to be adding 100 more products and it will be focusing on areas that consumers want to know more about.

This is not the first company that is working with blockchain technology. There are other firms that are also using distributed ledger technology (DLT) in order to ensure that products meet strict standards in the market.

Customers at the store can scan a QR barcode with their phone and know when they were harvested, the location of cultivation, the owner of the plot and more. According to Emmanuel Delerm, Carrefour’s blockchain project manager, the products with blockchain technology were sold faster than those without.

People in China, Italy and France have been testing the blockchain system implemented by the retailer.

People are interested in knowing the origin of the products, how animals were aked care and how they treat the fruits and vegetables harvested. Nonetheless, there are some challenges ahead for this product and system to be implemented in other places around the world. Indeed, Carrefour informed that there is resistance from farmers to share too much information.

In the future, the intention is to add more products such as clothes and add more information, including how much the farmer gets out of the shelf price.

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Author: Carl T