Coca-Cola to Launch First NFT on OpenSea on Friendship Day to Benefit the Special Olympics

Coca-Cola to Launch First NFT on OpenSea on Friendship Day to Benefit the Special Olympics

Coca-Cola, one of the most popular beverage companies in the world, has announced that it will launch a non-fungible token (NFT).

In a press release shared earlier today, the Atlanta-based beverage conglomerate confirmed that it had partnered with developer Tafi to launch branded virtual wearables as NFTs. The tokens will represent different items, and they will be available on multiple blockchain-powered platforms.

NFTs for a Good Cause

The upcoming launch will be Coca-Cola’s first foray into NFTs. It also marks yet another big brand working with these tokens to grow their reach. With the beverage company looking to celebrate International Friendship Day with the NFT, all proceeds coming from the sale will go to the Special Olympics.

Explaining the NFT drop, Coca-Cola explained that the collection would feature four separate pieces and feature multi-sensory NFTs housed inside a Friendship Box. the box itself will be an NFT too. The NFT will be auctioned off, and the winning bidder will get additional unique surprises when they digitally open it.

Another unique feature of the NFT launch is that the assets can be worn within Decentraland – a blockchain-powered 3D virtual reality world. Coca-Cola also said that it would host a “Rooftop Party” on Decentraland to celebrate the NFT launch.

Coca-Cola Deepens Crypto and Blockchain Ties

While this is a milestone for Coca-Cola, it’s not their first foray into the blockchain and crypto industry. In November 2019, Business Insider reported that Coke One North America (CONA), the company that handles IT operations for Coca-Cola, used a blockchain solution to manage its supply chain.

Per the report, CONA managed a platform to oversee different franchises that manufacture, bottle, and ship about 160,000 Coca-Cola product orders daily. The technology could help improve cross-company transaction processes and transactions, allowing the bottling operation to move along more rapidly.

Andrei Semenov, senior manager at CONA, told Business Insider that the company expected to use blockchain to reduce order reconciliation durations from 50 days to just a few days. With an inter-company, transparent blockchain platform, CONA will get real-time insights into all bottlers’ transactions, which generate up to $21 billion in annual revenues.

Last year, Amatil X, Coca-Cola Amatil’s corporate venture platform, also announced an investment into Centrepay – a digital asset and payment service provider. Amatil, one of the largest Coca-Cola bottlers in the world, had built a corporate partnership with Centrepay at the time that allowed users to make crypto payments at any of its 2,000+ vending machines across New Zealand and Australia.

With the investment, Centrepay claimed that it would expand its service range t include Epay gift cards, contactless fiat, and vouchers.

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Author: Jimmy Aki

Sushi Summar Drama: VCs Dumping Tokens & Counter-Proposing Premium Buy to Get Their Hands on Millions of SUSHI

Popular decentralized finance  project Sushi is now aiming to attract institutional investors, a growing trend in the DeFi sector as seen with Compound Finance’s fixed 4% interest rate feature and Aave launching Aave Pro.

But Sushi thrives in drama, and after a controversial beginning this summer, we have yet another spectacle.

“To onboard institutional investors,” a new proposal called “Sushi Phantom Troupe – Strategic Raise” has been introduced that offers to use a portion of 51 million SUSHI, currently worth $357 million.

Following an “insane” month in terms of volume and an “attractive pipeline of upcoming releases,” the distribution as part of the broader Treasury Diversification plan has proposed up to $60 million, 25% of Developer Treasury to VCs with 10 million allocated to community members.

“SushiSwap has been a DeFi Community darling since inception, and at this juncture, we feel that it’s ready to welcome established crypto funds and cement SushiSwap as a household DeFi blue chip,” reads the proposal.

Sushi aims to raise capital and deploy it into productive assets via safe yield solutions, including Yearn vault, seed liquidity in key Kashi markets, and LP in a stable pool on Sushi to generate liquidity.

The fresh capital will be raised by selling its $60 million worth of tokens (SUSHI) to VCs, which will be converted into xSushi and receive xSushi yield whilst vesting for a “6-month cliff followed by 18-month linear vesting.”

These SUSHI tokens are proposed to be offered at a 20% to 30% discount to 30-Day TWAP.

The proposal has mentioned a “confirmed strategic Investor list,” which includes the likes of Spartan, Dragonfly Capital, Polychain, Blockchain.com, Pantera Capital, Jump, 3AC, Zee Prime, CMS Holding, DeFiance Capital, and others.

“Most interested parties already have stakes in SUSHI, and voting through this capital raise via governance should be a formality,” it added.

What seems to be in anticipation of buying back at low prices, some funds are speculated to have sold their SUSHI sending the price of the token crashing by over 25% to $6.39 in about the last nine days when the proposal was first introduced.

Most crypto VCs are chasing 100x returns, “generally focus on private market where their perceived edge is stronger,” said Arthur Cheong, founder of DeFiance Capital, noting while institutions have arrived, they are not venturing beyond Bitcoin.

Unlike the traditional market, crypto doesn’t have mutual/passive index funds to smoothen the volatility, and “the buying pressure of all VC unlocked bags almost 100% go to retails, with occasional trading in and out by the crypto hedge funds and prop trading firms.”

The proposal, however, is receiving some flak with Jeff Dorman, CIO at Arca, the digital asset management company that holds 7.51% of the xSUSHI circulating supply, saying it is “value-destroying,” and has made a counter-proposal.

“Sushiswap does not need money… We agree that there is merit to diversifying the Treasury, but not at current depressed prices,” wrote Dorman, who advocates for a diversified community of many smaller investors than a concentrated group of large passive investors.

Instead of a discount, Arca actually proposes to buy at a higher price with a minimum purchase of $10mm at the first offering price of $7.04. SUSHI is currently trading at $7, down 70% from its all-time high of $23.38 four months back.

The discount and short lock-up are “not indicative of a vibrant growth project like SUSHI,” and Dorman believes SUHSI is currently trading at a massive discount to its fair value.

“Now is absolutely not the time to be selling,” he added.

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Author: AnTy

Uniswap Launches on Optimism Mainnet Amidst Governance Drama

Popular decentralized exchange (DEX) Uniswap has taken a massive step as it launches on Ethereum scaling solution Optimism mainnet to make the second-largest network faster and cheaper to use.

This “marks the first step in the journey for DeFi applications to rival and surpass traditional web user experiences,” says the team.

This soft launch has an initial throughput of 0.6 TPS with transaction speeds to ramp up over the coming weeks and months as the OΞ infrastructure is tested and optimized at scale.

Amidst this big news, governance drama overshadowed things as DeFi Education Fund received 1 million UNI tokens, worth $20 million, for which the proposal was recently approved.

Interestingly, half of this grant has already been cashed out for $10 million, and the organization doesn’t even have a website. Also, this has been in complete contrast with earlier proposed allocation over 4-5 years.

In the 24 hours following the sales of these tokens, UNI’s price went down 8%.

“With the help of GenesisTrading, we sold 500k UNI for ~$10.2M USDC to fund the efforts of the Defi Education Fund. In the next 24 hours, we will be sending 500k UNI to Genesis and receiving ~$10.2M USDC in return,” tweeted Defi Education Fund on Tuesday. “Going forward, we will continue to provide updates on major movements of funds,” it added.

The Fund is started by Harvard Law Blockchain & FinTech Initiative (HarvardLawBFI), which first came into view in May.

The Fund is currently hiring a Policy Director to establish a strategy for the fund, engage with policymakers, and develop a transparent reporting process.

While some were also in support, many on the Crypto Twitter (CT) were not.

In its proposal, the Fund says it will work towards policy-maker education and grassroots advocacy. Still, many in the community are not supporting this lobbying group, especially the lack of transparency here, and more than that; they suspect foul play in the voting process. One such argument against it read,

“Half the margin of victory came from the proposer itself. Almost the total margin of victory came from the proposer itself and Penn Blockchain, which A16Z sponsors and helped write the WEF report with several of the board members who will now hand out the UNI that left the treasury.”

“Theoretically, yes, DeFi very much needs lobbying. But through this proposal, through an untransparent team, using Uniswap’s funds, through questionable voting tactics? … probably not,” noted another.

“It’s definitely an education fund…it teaches UNI stakeholders a lesson in due diligence,” said Tetranode. “UNI decision making is at the mercy of insiders.”

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Author: AnTy

TikTok Bans Investment Promotions Including Cryptocurrency Ads

Popular China-based social media app TikTok, with an estimated 1 billion monthly active users, has updated its branded content policy to put a global ban on touting financial services, including cryptocurrencies.

Besides cryptos, this ban also covers but is not limited to Forex companies loans, credit cards, pyramid schemes, investment services, get rich quick schemes, management of money assets, and buy now pay later companies.

The social media giant’s ad policy stated that financial services are allowed to advertise to users over the age of 18. However, ads for cryptocurrencies are prohibited from the platform.

This move is aimed at putting a stop to the promotion of high-risk investments on social media.

In February, UK’s Financial Conduct Authority (FCA) released a report that said that TikTok had been used to target young investors looking to make a quick buck.

“The findings reveal there is a new, younger, more diverse group of consumers getting involved in higher-risk investments, potentially prompted in part by the accessibility offered by new investment apps,” reads the report.

Last month, TikTok also teamed up with Citizens Advice to roll out videos talking about making informed financial decisions. At the time, the company said, it wanted to help users become confident and alert to financial misinformation.

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Author: AnTy

Best Cryptocurrencies with Growth Potential to Buy In June

Despite the market downturn, cryptocurrencies are still popular. If you’re new to the space, it could be mind-boggling picking the best digital asset to invest in.

These virtual currencies have grown exponentially, and early adopters have substantial returns to show for their investments. While there are thousands of crypto assets on the market, these five cryptocurrencies have the best growth potential coming into the month of June.

Top Cryptocurrencies to Buy With Massive Potential

PancakeSwap (CAKE)

PancakeSwap is a decentralized finance (DeFi) application and automated market maker (AMM) that enable users to convert digital tokens on its platform. It is also popular due to the massive returns users get from farming its liquidity pool.

Aside from users providing liquidity and earning CAKE (a native token) and SYRUPs back, PancakeSwap runs a lottery session, and users can stake CAKE to win a specified amount of CAKE.

Rivaling popular decentralized application (dApps) platform Ethereum, PancakeSwap was created in response to the high gas fees users have to pay while using the second most valuable cryptocurrency network.

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In market movement, CAKE has experienced the best of both worlds. Surging over 30% year to date, PancakeSwap’s CAKE has traded as high as $42.91 in the April boom. However, the recent downtrend of Bitcoin has seen CAKE lose a third of its value in the May crypto market crash.

Currently, 1 CAKE currency trades for $16.71, with a 6.28% slump on the daily trading chart. This is an opportunity to get in on the action.

Elrond (EGLD)

Elrond with crypto ticker EGLD is our second best crypto investors need to put their money on. With a $1.5 billion market cap, Elrond is a blockchain platform that aims to fast-track the shift to Web 3.0 with its sharding technology.

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Elrond’s native token EGLD has also benefited from the recent crypto boom surging to a mouth-watering $243.4 on April 11. But the decline of Bitcoin has seen it lose 70% in the massive selloffs that followed regulatory tightening in China.

Trading at $86.48, the altcoin is poised for a remarkable recovery once the broader crypto market escapes the volatile stage.

BitTorrent (BTT)

If you are familiar with the entertainment industry, then you will understand what BitTorrent (BTT) aims to achieve.

Bram Cohen created BitTorrent in 2001 to make people share files trustlessly, thereby bypassing go-betweens. This way, content creators can receive fees from consumers without having to go through intermediaries.

Ranked forty-eight on the global crypto chart, BitTorrent is home to over 100 million active users who share everything from music to videos, documents, and podcasts.

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Eventually acquired by the Tron network in 2018, BitTorrent has grown exponentially as more users flock to its P2P communications protocol.

Riding on the crypto wave of April, BitTorrent’s BTT TRC-10 native token surged to $0.1068 from $0.003337 a few weeks earlier. However, following the general market downtrend, BTT has seen negative price action and sits 3.74% with a valuation of $0.00355.

With a market cap of over $2.3 billion, BitTorrent is a crypto protocol to keep on your watchlist.

Siacoin (SC)

Altcoin Siacoin (SC) is the native utility token of blockchain-based, decentralized storage platform Sia.

The protocol is looking to onboard users with a decentralized storage marketplace and at a competitive rate.

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Speaking on its mission, the Sia development team said Sia wants to become the backbone storage layer of the internet, and if anything is to come out of this, Sia is performing well in the market.

Ranking ninety-third on the charts, Sia boasts of over $750 million in market valuation. However, Siacoin is also facing volatility like other altcoins mentioned here and trades below the dollar mark at $0.01564.

Qtum (QTUM)

Quantum (that’s how it’s pronounced) is a proof-of-stake (PoS) blockchain protocol that leverages Bitcoin’s unspent transaction output (UTXO) model and Ethereum’s smart contract capabilities.

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Qtum aims to offer crypto users all the benefits of the two large-cap protocols without any of their deficits. Qtum has dipped from 30 days high of $27 to $9.30.

Ranking eighty-second on the chart, QTUM has a market cap of $964 million and trades at $9.28.

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Author: Jimmy Aki

Vermont-Based Teucrium Files Bitcoin Futures Proposal With The SEC

Popular agricultural exchange-traded fund (ETF) provider Teucrium is joining a long queue of Bitcoin ETF hopefuls.

Teucrium Makes First Crypto Filing

The filing made on Thursday to the Securities and Exchange Commission (SEC) looks to track a benchmark of Bitcoin futures contracts. If approved, the proposed ETF named Teucrium Bitcoin Futures Fund (BCFU) will be publicly tradable on New York Stock Exchange’s subsidiary Arca.

According to Teucrium, the BCFU would provide a cost-effective means through which investors can gain exposure to the volatile asset class. The Vermont-based ETF issuer also said that the proposed fund might show a disparity of figures between its shares and the spot price of Bitcoin as it is tracking the cost of the Benchmark Bitcoin Futures Contract and not directly investing in the digital asset.

This is the first crypto asset ETF proposal the agricultural ETF provider has filed. Its repository offers investors access to agricultural produce ETFs like Teucrium Soybean Fund, Teucrium Sugar Fund, Teucrium Wheat Fund, Teucrium Corn Fund, and the Teucrium Agricultural Fund.

Bitcoin ETFs have become the new mania in the US, given the surge of cryptocurrencies in the past few months. The world’s oldest cryptocurrency, which traded as low as $6,000 in 2018, has surged to over $64,000 three years after rising 90% in 2021 alone.

This exponential growth has seen the nascent industry cross the trillion-dollar mark in a few years.

Institutional investments have aided the growth of cryptocurrencies, but the underlying risks and volatility have made many others stand by the sidelines watching.

This is primarily due to the lack of regulatory oversight by the US government, and the regulatory uncertainty surrounding these virtual currencies has not helped issues.

ETFs are expected to serve as an indirect means to gain exposure to digital assets. A Bitcoin ETF would enable investors to track the price of BTC without necessarily worrying about the storage and other related complexities of owning digital assets.

Futures, on the other hand, would focus on the future price of the tracked asset.

One of the well-known futures issuers in the crypto space is the Chicago Mercantile Exchange (CME) which launched Bitcoin Futures in 2017 and Bitcoin Micro Futures in 2021. It also launched Ethereum Futures in Feb of this year.

SEC Not Ready To Approve Bitcoin ETFs

Despite the growing proposals on the SEC’s table, there has not been any indication that the regulator will approve any filing anytime soon.

The recent appointment of former MIT scholar Gary Gensler seemed promising, but the recent comments of the former crypto instructor have left little to be desired.

In a recent interview with CNBC, Gensler noted that the crypto market is highly “speculative” and needs to be regulated.

Teucrium joins a long list of ETFs like VanEck, NYDIG, and Anthony Scaramucci’s SkyCapital looking for approval.

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Author: Jimmy Aki

Optimism Integrates Ethereum Block Explorer Etherscan On the Layer Two Platform

Optimism Integrates Ethereum Block Explorer Etherscan On the Layer Two Platform

Ethereum’s popular block explorer Etherscan has been integrated into the Optimistic Ethereum layer-two platform. This was made known by Optimism in a post yesterday.

What Optimistic Ethereum’s Etherscan Collaboration Means For Users

According to Optimism, the new collaboration with Etherscan is a major milestone for usability on Optimistic Ethereum and would benefit users in many ways.

The Etherscan integration would make highly technical information about Ethereum easily searchable and human-readable., according to Optimism.

In addition, Optimistic Ethereum users can now monitor deposits and withdrawals alongside view when L2 transactions are pre-confirmed and when they have been posted and finalized in batches on L1.

Users would also be able to verify and publish the source code of OVM-compiled contracts and others. The announcement added that the withdrawal completion feature would be added on L1 soon.

Etherscan is a leading block explore and analytics platform for the Ethereum network. The platform allows customers to search and easily look up Ethereum transactions. The platform exists as an independent entity and is not funded or operated by the Ethereum Foundation.

Etherscan’s integration comes after DeFi synthetic assets exchange Synthetix was deployed on the Optimistic Ethereum network.

Last month, Synthetix announced the deployment of Synthetix Staking on Optimistic Ethereum and that SNX holders could access the app on the Optimistic Rollup solution.

The DeFi project, known as a liquidity protocol for synthetic assets, had been running on Optimism’s testnet for several months before it was launched on the L2.

Going forward, Optimism intends to integrate more protocols to enable liquidity transitions to this new L2 infrastructure.

Optimism Thriving On the Back of Ethereum’s Scalability Issues

The Ethereum blockchain has had its scalability problem for years. Most times, transactions take forever to clear, and gas fees could be incredibly expensive. For savvy investors building massive projects to be used by the masses, Ethereum isn’t quite ready.

This has given rollups like Optimism the avenue to thrive. Optimism is a Layer 2 solution that keeps transaction data on-chain but runs computation off-chain, thereby saving fees and increasing transactions per second. Since computation data stays on Ethereum, this scaling solution doesn’t sacrifice or tamper with Ethereum’s security.

Optimism was scheduled to launch its mainnet before April 2021, before pushing it forward to July. According to the team, there are too many risks involved in rushing its layer-two scaling solution too early. It highlighted the need to further educate DApp developers on how to launch projects on the network.

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Author: Jimmy Aki

Online Marketplace eBay to Support NFT Transactions On Its Platform

Popular e-commerce company eBay has joined the non-fungible tokens (NFTs) train as the online retailer now supports non-fungible token (NFT) auctions on its platform.

eBay Making Strides In Crypto Sector

In a blog post, eBay said that it had updated its company policy to include the sale of digital collectibles like trading cards, images, or video clips on its platform.

The online retailer said it would update its policies and tools on digital collectibles in the future. But pending the updates, trusted sellers who meet certain requirements will be allowed to list their NFTs on the platform.

However, the company said that it would add new capabilities that bring blockchain-driven collectibles to future NFT updates.

eBay has prior experience verifying physical collectibles and items for buyers. It plans to continue this model using the power of the blockchain.

eBay added that it was also working on programs, policies, and tools to let its customers buy and sell NFTs across a broad range of categories.

With this move, eBay becomes the first e-commerce company to tap into the NFT frenzy. The company is also mulling the idea of accepting cryptocurrency as a form of payment in the future.

NFT Projects On The Rise

NFTs are digital assets with unique properties that cannot be interchanged with another. They are one-of-a-kind assets in digital form that can be bought or sold like any other physical asset.

With NFTs, these digital assets are tokenized to create a digital certificate of ownership. This ownership is what’s bought and sold. The details and records of the owner of the NFTs are stored on a public ledger, also known as the blockchain.

Popular NFT forms include gamified collectibles, pure collectibles, sports-based imagery and collectibles, and art-based collectibles. The uniqueness and price depend on rarity and special features.

Thousands of projects featuring NFTs have exploded in the crypto space over the last few months, from the piece of digital artwork by Beeple that went for $69 million to the numerous sports collectibles sold by NBA Topshot, a platform that’s in partnership with the NBA.

Numerous NFT marketplaces continue to spring up as the NFT craze waggles on. The popular names include Top Shot, Rarible, Nifty Gateway, and OpenSea. Having an online retailer like eBay, with a major presence in online shopping, making an entrance would extend the NFT craze to millions of active buyers on the platform. Popular cryptocurrency exchange Binance is also making inroads into the NFT market. The bitcoin exchange plans to debut its NFT platform by June 2021.

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Author: Jimmy Aki

Uniswap V3 Recording $265M in Liquidity and $70M in Volume After Going Live on the Ethereum Mainnet

Popular decentralized exchange (DEX) Uniswap has finally deployed v3 to the Ethereum manninet. The official announcement states,

“Uniswap v3 is the most powerful version of the protocol yet, with Concentrated Liquidity offering unprecedented capital efficiency for liquidity providers, better execution for traders, and superior infrastructure at the heart of decentralized finance.”

The pool interface now supports the creation of Uniswap v3 positions with multiple fee tiers and concentrated liquidity ranges. Developers can start building on Uniswap v3.

Dominating the DEX space with more than 50% share, Uniswap also accounts for 80% of all daily DeFi active users. Just last month, Uniswap achieved the milestone of surpassing $10 billion in weekly trading volume.

Overall, April was a record month for DEXs, with total volume hitting nearly $77.5 billion.

Meanwhile, UNI is trading around $42, down 6.7% from its all-time high of almost $45 earlier this week. In the past 8 months, the token has soared about 4,000%.

Defined as a “profound” step forward for DeFi, V3 offers capital efficiency for LPs and improved execution for traders.

As for Uniswap V2 protocol, it will remain functional and available for use as long as the Ethereum network continues to exist; it is expected over time the advantages of Uniswap v3 will draw a majority of liquidity and trading volume away from v2, reads the FAQ.

The liquidity on the latest version is currently $265 million with a volume of just over $70 million, as per Uniswap.info.

Interestingly, each Uniswap v3 LP position is represented as an NFT and comes with a unique piece of on-chain generative art. But “Look out for rare sparkles!”

To counter the high gas prices on Ethereum, Uniswap will also be launching v3 on a Layer solution called Optimism within the next few months.

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Author: AnTy

Crypto Wallet Ledger Opens Business Unit Dedicated to Institutions

Crypto Wallet Ledger Opens Business Unit Dedicated to Institutions

Ledger, popular for the provision of crypto cold wallets, has announced Ledger Enterprise Solutions’ launching to serve institutional clients.

The newly formed division will offer crypto custodial services for institutions such as Tesla and MicroStrategy, which have embraced Bitcoin in the recent past.

The new division will also provide consulting services to its clients and has already employed 50 people in different categories. Ledger announced that it would employ 60 more people before the end of the year.

Jean-Michel Pailhon will lead the division as the vice president in charge of Business Solutions. Pailhon will be joined by Alexandre Lemarchand, who was recently appointed a vice president in sales and partnerships. In addition, Ledger Enterprise recruited Alex Zinder, the ex SDX developer, the VP in charge of engineering, and Laurent Castillo, ex Thales engineer, the VP in charge of technical architecture. Pailhon explained,

“Ledger Enterprise Solutions represents our company’s investment in the future of broad-scale financial adoption of cryptocurrencies and other digital assets by enterprise-class businesses. Our mission is to enable the digital assets industry to become a multi-trillion dollar industry.”

Already, the division has recruited various clients, including Crypto.com, Bank Frick, BitStamp, Komainu, Nexo, among others.

Komainu, a digital asset custody, is a joint venture with Nomura and CoinShare in June last year. Last week the firm raised $25 million in Series A funding.

The crypto assets custody sector has become a hot cake with numerous institutions entering the crypto space. Ledger joins other custodial services providers in offering enterprise custodial services such as BitGo, Fireblocks, Anchorage, and PayPal’s owned Curv.

Pailhon explained that as more firms continue recognizing cryptos in their balance sheet, there will be a rise in demand for enterprise custodial services. He said,

“As more companies apportion significant parts of their balance sheets to blockchain-based holdings, we recognize the drastic need for enterprise-grade solutions for holding and securing digital assets.”

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Author: Joseph Kibe