Brave, the privacy-centric browser, has partnered with one of the top crypto card games, Splinterlands. The partnership would see both the companies advertise for each other and collaborate on marketing initiatives. Splinterlands game would integrate Brave’s native token allowing players on its platform to earn credit using BAT tokens while Brave will promote the crypto game on its browser.
Brave will become the official browser for the crypto card game Splinterlands, which is a blockchain-based game built on the Hive Network (moved from Steem). The marketing campaign would also suggest Brave users try the popular card game. Along with becoming the official web browser for the game, the privacy-centric browser will also advertise the crypto game showing ads to users who have opted for the option.
Brave made the partnership official and tweeted about the same from it’s Twitter handle, saying,
We’re excited to announce a partnership with @splinterlands, the most played game on blockchain. The Brave browser is the official browser of Splinterlands, & users can spend their @AttentionToken directly in the game to purchase Credits for packs & cards. https://t.co/6a3gPG7hRi
— Brave Software (@brave) October 19, 2020
Brave Boasts of 19 Million Active Monthly Users
Brave browser has gained both in popularity and user growth over the years and especially in 2020. The privacy browser reported 15 million active monthly users in June, which has grown to 19 million today. The leap is quite significant given it’s comparatively new, and in just 10 months, it has almost doubled the number of active monthly users from 10 million reported in December 2019.
The privacy-centric browser has not just seen a significant bump in the number of active users, but also partners. Today, it boasts of some of the top crypto firms as its partner, which include Gemini and Binance, the top crypto exchanges. Along with crypto partners, its popularity saw a bump when Joe Rogan, the most successful podcaster, announced that he has been using Brave for quite some time now, a couple of months ago.
Brave’s soaring popularity could be attributed to its product design. It blocks any third-party advertisement, which keeps all the users browsing data safe and secure. On the other hand, those who opt-in for the Brave’s advertisement are rewarded in the native token BAT.
Splinterlands is rated as the top blockchain collectible game by DappRadar, with the highest number of players playing the game in the past 24 hours.