The number of active monthly users on Brave Browser has surged over the past year. The service is also seeing significant gains with its Brave Ads program.
Brave Browser enjoyed significant growth in 2020, capitalizing on the increasing focus on privacy to hit new milestones. The privacy-centric browser doubled its user base in 2020, setting itself up for possibly more gains in 2021.
Privacy Focus Benefits Brave
According to a press release, Brave explained that its monthly active users jumped from 11.6 million to 25.4 million last year, per its press release. Daily active users jumped similarly, moving by 126 percent from 3.8 million to 8.6 million. The number of verified content creators on the platform passed one million for the first time.
Brendan Eich, the company’s co-founder and chief executive, explained that the increase in its user base represented the increased desire for people to escape the “surveillance economy.” He explained in the release,
“25 million people have made the switch to Brave in order to protect their privacy and to regain control of their browsing experience. Users are realizing that a new way to browse the Web is just one click away with a seamless Brave download and that they can opt-out of the surveillance economy and instead get rewarded for browsing.”
Eich believes the company’s growth would continue, citing the increased influence of Big Tech companies on the internet landscape. With these firms showing a propensity for collecting user data, Brave will be there to provide a viable alternative.
Building Its Ecosystem
Brave has been doing a great deal of work to improve user security. In July, it partnered with Guardian, a VPN, and firewall service provider, to improve its iOS customers’ security.
The partnership saw the two companies capitalize on their strengths, Brave’s privacy-focused browser, and Guardian’s firewall and VPN offering. Brave’s iOS users can now turn on the Brave Firewall + VPN service in one click, protecting their devices from trackers.
However, the company has also been able to make significant strides in its Brave Ads program. The program allows users to opt-in to watch ads in exchange for the company’s native token Basic Attention Token (BAT).
Last year, Brave pointed out that several top crypto firms had signed up for its ads program. These included stock trading app eToro and crypto lending firm BlockFi.